Most businesses that have never looked at their AI visibility assume it is either fine or unmeasurable. Usually both assumptions are wrong.
AI visibility can be measured. And what the measurement shows, for most businesses, is a starting point, not a finished state.
The problem with gut feel
There is no Google Search Console for AI. ChatGPT does not report how many times your brand name appeared in an answer. Perplexity does not send you a traffic report. Without actively testing what the platforms say, a business has no way to know whether AI is representing it accurately or at all.
The only way to find out is to ask. SignalTo does this systematically.
What gets measured
SignalTo runs queries across ChatGPT, Claude, Perplexity and Google AI, the kind of questions your prospects actually ask, and reads the responses. From those responses, three things are tracked:
- Presence. Is your business mentioned at all, or is a competitor taking your position?
- Accuracy. Is what AI says about you correct? Does it match your actual services, pricing, and positioning?
- Citation. When AI responds, is it citing your pages, or drawing from other sources it trusts more than yours?
These three dimensions together produce a picture of where you stand today.
The AI Alignment Score
SignalTo represents your AI visibility as the AI Alignment Score: a number from 0 to 100, calculated as a weighted average of how your business performs across the monitored platforms and queries.
Three health bands:
- Strong: 70 and above. AI is representing your business accurately and consistently.
- Building: 40 to 69. Some presence, but meaningful gaps or inaccuracies remain.
- Gap: below 40. AI has significant difficulty representing your business correctly.
Each of the four platforms, ChatGPT, Claude, Perplexity and Google AI, gets its own score within that overall picture. That breakdown matters, because you may be well-represented on one platform and missing from another entirely.
A score tells you where to act
The value of a number is not the number itself. It is the direction it points. When SignalTo shows that your Perplexity alignment is 38 while your ChatGPT alignment is 71, that is not interesting data. It is a clear signal about where to focus the next round of work.
The score is a starting point for action, not a grade to display.
Getting your baseline
The AI Visibility Report is a free diagnostic that shows your current AI alignment, the gaps between what AI says and what is true, and how your position compares to competitors in your category. It is the right place to start before managing anything.
To understand what managing that visibility involves, read what AI Visibility Management is. To see why the timing of this work matters, read why AI visibility matters now.
Common questions
How is AI visibility measured?
SignalTo measures AI visibility using the AI Alignment Score: a 0-to-100 score that reflects how accurately and how consistently AI platforms represent your business. It is calculated from monitored queries run across ChatGPT, Claude, Perplexity and Google AI, tracking citations, accuracy, and presence.
What is the AI Alignment Score?
The AI Alignment Score is a 0-to-100 measure of how well AI platforms represent your business. Scores above 70 are considered Strong, 40 to 69 are Building, and below 40 indicate a Gap. It is a weighted average across the platforms SignalTo monitors.
What platforms does SignalTo measure AI visibility across?
SignalTo monitors four major AI platforms: ChatGPT, Claude, Perplexity and Google AI. Each platform gets its own alignment reading, so you can see not just an overall score but where the gaps are by platform.
How do I get a baseline measure of my AI visibility?
The AI Visibility Report is a free diagnostic that shows what AI is currently saying about your business, where the gaps are, and how you compare to competitors. It is always free and takes no technical setup.