A fair question, and one worth answering plainly before you hand anything over.
What SignalTo reads
SignalTo's starting point is your public website. It scrapes the pages that are already visible to anyone on the internet, including AI crawlers that are visiting your site right now regardless of SignalTo. It uses that content to build a picture of how you are currently represented, and to identify where the gaps and inaccuracies are.
It does not access private customer databases, internal systems, CRMs, or anything sitting behind a login. If your customers' personal information is not on your public website, SignalTo does not see it.
What you provide
At signup, you provide your name, work email, and the URL of your website. If you connect the SignalTo plugin to your CMS, the plugin reads your site's content to keep the information current. At no point does SignalTo ask for or require access to information beyond what is needed to do the job.
Your controls
Inside the console, the Account and Settings screen includes data and privacy controls: data export and deletion are both available to you directly. You are not locked in, and your data is not locked away.
How your data is handled
SignalTo does not sell your data or share it with third parties for their own marketing purposes. The cross-client learning that helps improve recommendations works from anonymised patterns, not from identifying your business to others.
The full details, including which subprocessors are used and what your rights are under applicable privacy law, are written out in plain language in the privacy policy. For the specifics, that is the right place to look: /legal/privacy/.
Common questions
What data does SignalTo collect?
SignalTo reads your public website and the publicly available information about your business, the same content AI platforms already read. It also holds the account information you provide at signup. It does not access private customer records, internal systems, or anything behind a login.
Is my business data shared with third parties?
SignalTo does not sell or share your data with third parties for their own marketing purposes. The full details of how data is handled, including subprocessors, are in the privacy policy at /legal/privacy/.
Can I export or delete my data?
Yes. Data export and deletion controls are available in Account and Settings inside the console. If you have questions about a specific request, the details are in the privacy policy at /legal/privacy/.
Where can I find the full privacy details?
The full privacy policy, including data handling, subprocessors, and your rights, is at /legal/privacy/.